Accreditation Management for Ascot Racecourse
Since 2020
As one of the world’s most prestigious racing venues, Ascot Racecourse welcomes hundreds of thousands of visitors annually—from international guests and broadcast teams to horse owners, trainers, and media. Managing access for such a diverse, high-profile crowd requires more than traditional badge scanning. Since 2020, we have partnered with Ascot to deliver a smart, secure, and fully integrated accreditation management system that keeps operations running smoothly year-round.
Industry
Horse Racing /
Sports & Entertainment
Project Type
Annual and Event-specific Accreditation, Visitor Management, Induction Process, Digital Participant Management
Period
Since Season 2020
Project Overview | Key Facts
Ascot Racecourse is one of the world’s most renowned and prestigious horse racing venues, located in Berkshire, England. Home to the celebrated Royal Ascot, it attracts hundreds of thousands of visitors annually, including international guests, media, and prominent figures from the world of racing.
Ascot hosts numerous race days each year, demanding robust and sophisticated accreditation systems to manage diverse participant groups and ensure optimal security.
Since 2020, our company has provided comprehensive accreditation management solutions to Ascot Racecourse. Our system manages annual accreditations for permanent staff, broadcasters, external contractors, and associated vehicle passes, alongside detailed visitor registration and specific race-day accreditation requirements. We employ a variety of tailored accreditation media, including RFID badges for annual accreditation, wristbands for race-day events, name tags for visitors, and NFC wallet tickets to enhance convenience and security.
Particularly for Royal Ascot, our accreditation processes extend to specialized registration during the build and break phases, and also accommodate unique groups such as media representatives, horse owners, and trainers. Additionally, our system seamlessly integrates with external access control systems via API, providing precise, real-time access permissions across the site.
Our approach has significantly streamlined accreditation procedures, strengthened security measures, and greatly improved operational efficiency and visitor experience at Ascot Racecourse.
Project Goal
Provide comprehensive, secure, and efficient accreditation management for permanent staff, broadcasters, external contractors, visitors, and vehicles at Ascot Racecourse.
Scope
- Annual accreditation management for permanent staff, broadcasters, external contractors, and vehicle passes
- Visitor registration and management
- Race Day-specific accreditation
- Utilization of various accreditation media: RFID badges (annual), wristbands (race day), name tags (visitors), and NFC-wallet tickets
- Specialized Royal Ascot accreditation:
- Registration for build and break phases
- Accreditation for media representatives, horse owners, and trainers
- Induction
- API integration with external access control systems
Results
- Streamlined accreditation processes and increased operational efficiency
- Enhanced security through clearly defined access permissions
- Improved participant and visitor experience during race events
"MTMS has significantly improved our operations at Ascot Racecourse with their accreditation management solutions. Their systems have made our processes more efficient, convenient, and secure. In particular during Royal Ascot, their precise and real-time access permissions for key stakeholders are invaluable. Thanks to MTMS, we’ve strengthened our security measures and greatly enhanced the visitor experience."
Detailed Project Information
Challenges
- Comprehensive management of diverse participant groups and access requirements
- Ensuring operational efficiency and security across both annual and event-specific scenarios
Solution Approach
- Advanced online registration with multi-step approval processes
- Differentiated accreditation media tailored to event-specific and annual requirements
Technologies
- NFC digital wallet tickets, printed RFID badges, wristbands, and name tags
- Cloud-based participant and visitor management system
- Seamless API integration for external access control systems
Special Features
- Customized accreditation process for Royal Ascot including build and break phases
- Precise access control tailored to various participant categories
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