Hospitality Management WWP Group
since 2022
The Hahnenkamm Races in Kitzbühel rank among the world's most prestigious Alpine ski events. Since 2022, we've partnered with WWP Group to deliver a comprehensive hospitality management solution, encompassing VIP ticketing, sponsor order management, guest coordination, seating assignments, and secure access control via QR wristbands and accreditation cards. Our seamless integration with Axess infrastructure, combined with dedicated on-site support, ensures a premium guest experience and operational excellence throughout the event week.
Industry
Sports Events
Project Type
Event Accreditation,
Digital Participant Management
Period
Project Preparation started June 2022, Event in September 2023
Project Overview | Key Facts
The Hahnenkamm Races in Kitzbühel are among the most prestigious and internationally recognized events in Alpine ski racing. Each year, the event attracts thousands of spectators, high-profile sponsors, VIP guests, athletes, and media representatives.
Since 2022, we have been delivering a broad VIP ticketing, hospitality, and access solution for WWP Group, ensuring a seamless and premium guest experience across all WWP-managed areas.
Project Goal
To provide a fully integrated hospitality management system combining VIP ticketing, guest management, table coordination, and exclusive access control – ensuring operational efficiency, security, and a first-class experience for sponsors, partners, artists, staff, and VIP guests.
Scope
- VIP ticketing & guest management solution
- Customized order process for sponsors including ticket allocation and assignment
- Paid ticketing solution for side events
- Table booking and seating assignment
- “Who-is-Who” overview for hosts and organizers
- Welcome desk solution for structured guest check-in
- Staff wristbands with QR code functionality
- Plastic accreditation cards for staff and artists
- Exclusive access control system for WWP hospitality areas
- API integration with general ticketing and access control system (Axess)
- On-site operational support during event week
Results
✓ Streamlined sponsor tickets ordering and guest assignment processes
✓ Enhanced VIP experience through structured seating and check-in management
✓ Secure and clearly defined access control for exclusive WWP areas
✓ Seamless integration with Axess infrastructure ensuring consistent access validation
✓ Reliable on-site support guaranteeing smooth event operations during peak days
“The hospitality management solution has been instrumental in streamlining our complex VIP and sponsor ticketing operations at the Hahnenkamm Races. We particularly value the highly customized developments tailored to our specific ticketing processes, which significantly improved efficiency and guest experience. The seamless integration with the access control provider and on-site support further ensured smooth and secure operations throughout the event week.”
Detailed Project Information
Challenges
- Managing complex sponsor ticket contingents and assignments
- Coordinating high-profile VIP guests, artists, and staff
- Ensuring exclusive and secure access to hospitality areas
- Integrating seamlessly into existing ticketing and access control infrastructure
Solution Approach
- Development of a customized VIP ticketing and order management workflow
- Implementation of a structured table and seating management system
- Deployment of QR-based wristbands and plastic accreditation cards
- Dedicated API connection to Axess for synchronized access validation
- Full on-site operational support throughout the event week
Technologies
- Cloud-based hospitality and guest management platform
- QR-code enabled wristbands and scannable plastic cards
- Exclusive access control solution tailored to WWP areas
- Real-time data synchronization via API integration
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